My Cart


Free NZ Shipping on orders $100 and over

SHISEIDO White Lucent Brightening Gel Cream 50ml

- Rewards Points ?

or 6 weekly payments of $20.83 Laybuy

Reawaken your complexion with the Shiseido White Lucent Brightening Gel Cream, a refreshing gel cream to diminish the look of dark spots and unevenness.

This rich and comforting formulation from Shiseido has a light yet nourishing texture and feels luxurious on the skin. Developed to reduce the appearance of age spots, hyperpigmentation and an uneven skin tone the White Lucent Brightening Gel Cream will also add brightness and luminosity to the skin, making it perfect for dull and tired complexions.

Its dual-action formula is powered by ReNeura Technology+ and SAKURA-Bright Complex and will target and correct existing dark spots while preventing them in the future. Perfect for using before and after cosmetic brightening procedures this gel formulation delivers faster, smarter self-repair in damaged skin and will help the repair process as well as enhance results.

Why We Love It

How many times have you heard the word ‘glow’ being mentioned when it comes to skincare? Healthy glow, glowing skin, glowy complexion; we are a nation obsessed with giving our skin that beautiful lit-from-within radiance that makes us look as if we’ve had a full 8 hours of sleep (even if we haven’t!). White Lucent Brightening Gel Cream is your key to your complexion achieving that fresh and luminous appearance, by reducing discolouration and improving uneven skin tone, day after day.

How To Use It

After cleansing, smooth over the face and massage in. This brightening gel cream can be used in either the morning, evening or both.

Works Well With

If you’re looking for more products to fade the look of dark spots and pigmentation, why not explore the rest of the Shiseido White Lucent range? Each skincare solution has been formulated with the Shiseido Multi-Action Brightening System and will give a perfectly luminous complexion.


Paraben-free, mineral oil-free.

Dermatologist-tested, allergy tested, non-comedogenic.


FREE for orders $100 and over. Orders under value of $50 (including any promotional code used) incurs a shipping fee of $6 nationwide.


For most areas orders are shipped overnight on business days, but may take up to 3 business days from the day it was fulfilled. In some remote areas delivery can take up to 10 business days. Delays can be expected due to the overwhelming demand for courier services during COVID-19, so deliveries can take more time than usual.

We aim to fulfill the order as soon as we receive it on the same business day during opening hours, once the order is fulfilled in store you will receive a notification.

We want to make sure your product gets to you safe and sound, so by default we require a signature on all of our deliveries. If you prefer not to, please add in any other instructions in the cart notes during checkout.


We accept returns of unused, unopened and undamaged items in original condition and the product is eligible for return within 30 days of purchase. Some items may not be eligible for a return, please refer to our excluded items list below or contact us if unsure.

Click here for our full delivery and returns information.