{"title":"BEAUTY OF JOSEON","description":null,"products":[{"product_id":"boj-ground-ricehny-glow-mask-150ml","title":"BEAUTY OF JOSEON Ground Rice \u0026 Honey Glow Mask 150ml","description":"\u003cp\u003e\u003cspan\u003eDiscover the BEAUTY OF JOSEON Ground Rice and Honey Glow Mask, a wash-off mask that combines upcycled makgeolli lees (a byproduct of traditional Korean riche wine), rice hull powder, and 5% honey for deep hydration and improved skin texture. This all-in-one mask brightens, moisturises, exfoliates, and soothes, making it ideal for all skin types, including blemish-prone skin. Kaolin clay absorbs sebum and purifies pores, while honey calms and delivers moisturise, so skin feels purified and hydrated without tightness. Genius. \u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eMultipurpose face mask\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHas brightening, antioxidant, moisturising, scrubbing, and soothing (cooling) benefits\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eHelps gently exfoliate dead skin cells and impurities\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSuitable for all skin types\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eSuitable for blemish-prone skin \u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eWash off formula \u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Life Pharmacy St Lukes","offers":[{"title":"Default Title","offer_id":48115593052382,"sku":"65901","price":34.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0010\/9304\/2228\/files\/bojglowingmask.jpg?v=1777004225"},{"product_id":"boj-propolis-glow-serum-30ml","title":"BEAUTY OF JOSEON Propolis and Niacinamide Glow Serum 30ml","description":"\u003cp\u003e\u003cstrong\u003eGlowing Solution\u003c\/strong\u003e\u003cbr\u003eEnriched with 60% Propolis Extract and 2% Niacinamide, this honey-like serum brightens dull skin, protects against free radicals, and delivers a natural, healthy glow.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSoothing \u0026amp; Healing Care\u003c\/strong\u003e\u003cbr\u003eWith Tamanu Oil, BHA (Betaine Salicylate), and Tea Tree Extract, it helps calm redness, reduce blemishes, and support skin repair, making it especially suitable for acne-prone or troubled skin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHydrating Glow\u003c\/strong\u003e\u003cbr\u003eLightweight yet nourishing, the serum layers smoothly without stickiness, boosting hydration while Lotus Corniculatus Seed Extract helps improve overall skin condition for a radiant, balanced finish.\u003c\/p\u003e","brand":"Life Pharmacy St Lukes","offers":[{"title":"Default Title","offer_id":48115593085150,"sku":"65838","price":34.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0010\/9304\/2228\/files\/boyglowserum.jpg?v=1777003899"},{"product_id":"boj-green-plum-refreshing-ton-150ml","title":"BEAUTY OF JOSEON Green Plum Refreshing Toner 150ml","description":"\u003cp\u003e\u003cstrong\u003eGreen Plum \u0026amp; Mung Bean Extracts\u003c\/strong\u003e\u003cbr\u003eFormulated with 25% Green Plum Water and 2% Mung Bean Extract, this toner smooths skin texture while replenishing hydration. Rooted in traditional Korean medicine, these ingredients help calm, refresh, and support healthy skin balance.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMild AHA + BHA Blend\u003c\/strong\u003e\u003cbr\u003eWith 2% Glycolic Acid (AHA) and 0.5% Salicylic Acid (BHA), it gently removes dead skin cells and excess sebum without irritation. The low-concentration formula ensures daily exfoliation that’s safe for sensitive skin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePrepares Skin for Care\u003c\/strong\u003e\u003cbr\u003eUsed as the first step in skincare, it sweeps away residue and impurities to enhance the absorption of following products. The refreshing, mild formula keeps the complexion smooth, clear, and comfortable for morning and evening use.\u003c\/p\u003e","brand":"Life Pharmacy St Lukes","offers":[{"title":"Default Title","offer_id":48115593117918,"sku":"65940","price":34.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0010\/9304\/2228\/files\/bojgreentoner.jpg?v=1777003752"},{"product_id":"boj-ginseng-snail-mucin-rev-ser-30ml","title":"BEAUTY OF JOSEON Line Revive Serum Ginseng + Snail Mucin Serum 30ml","description":"\u003cp\u003e\u003cstrong\u003eGlowing Hanbang Formula\u003c\/strong\u003e\u003cbr\u003eInfused with 63.36% Ginseng Root Water and 3% Snail Mucin, this serum delivers deep hydration while revitalising the skin for a healthy, radiant glow. Inspired by traditional Korean herbal medicine, it strengthens the skin’s foundation and improves vitality.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMulti-Functional Care\u003c\/strong\u003e\u003cbr\u003eFormulated with Adenosine and Matsutake Extract for nourishment, Niacinamide and Cornus Officinalis Fruit Extract for brightening, and multiple forms of Hyaluronic Acid for intense hydration, it works to improve overall skin tone and texture.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eLightweight Yet Comforting\u003c\/strong\u003e\u003cbr\u003eDespite its rich ingredient profile, the serum absorbs quickly with a lightweight texture, leaving skin feeling refreshed, plump, and silky without stickiness.\u003c\/p\u003e","brand":"Life Pharmacy St Lukes","offers":[{"title":"Default Title","offer_id":48115593248990,"sku":"65970","price":34.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0010\/9304\/2228\/files\/bojsnail.jpg?v=1777004053"},{"product_id":"boj-green-tea-calming-serum-30ml","title":"BEAUTY OF JOSEON Green Tea Calming Serum 30ml","description":"\u003cp\u003e\u003cstrong\u003eGreen Tea 50%\u003c\/strong\u003e\u003cbr\u003eRich in EGCG, Green Tea helps soothe skin damaged by UV rays while refreshing and protecting the complexion. Traditionally valued in Hanbang medicine, it is known for its calming and revitalising properties.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eMugwort 30%\u003c\/strong\u003e\u003cbr\u003eA key herbal remedy in traditional Korean medicine, Mugwort delivers hydration and helps calm irritation. Its naturally soothing qualities make it ideal for sensitive and stressed skin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePanthenol 5%\u003c\/strong\u003e\u003cbr\u003eAlso known as Vitamin B5, Panthenol binds strongly to moisture, keeping the skin hydrated while strengthening the barrier. It prevents water loss and supports long-lasting comfort.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Life Pharmacy St Lukes","offers":[{"title":"Default Title","offer_id":48115593281758,"sku":"65935","price":34.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0010\/9304\/2228\/files\/BOJGREENTEA.jpg?v=1777003534"},{"product_id":"boj-glow-replensh-ricemilk-ton-150ml","title":"BEAUTY OF JOSEON Glow Replenish Rice Milk Toner 150ml","description":"\u003cp\u003e\u003cstrong\u003eDeep Moisture \u0026amp; Antioxidant Support\u003c\/strong\u003e\u003cbr\u003eEnriched with Rice Extract and Rice Amino Acids, this toner replenishes hydration while boosting antioxidant protection. It smooths rough texture, prevents inner dryness, and keeps skin moisturised and comfortable all day.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDual-Layer Refreshing Formula\u003c\/strong\u003e\u003cbr\u003eDesigned with a moisture layer for hydration and a powder layer to absorb excess oil, it balances the skin by delivering hydration while controlling sebum. This fresh, non-greasy finish makes it suitable for acne-prone or easily congested skin.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eAdaptable Daily Toner\u003c\/strong\u003e\u003cbr\u003ePerfect for use across all four seasons, it provides a balance between nourishment and refreshment. Combining the rich hydration of Ginseng Essence Water with the light clarity of Green Plum Refreshing Toner, it supports a radiant, healthy complexion year-round.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Life Pharmacy St Lukes","offers":[{"title":"Default Title","offer_id":48115593380062,"sku":"65944","price":34.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0010\/9304\/2228\/files\/bojricemilk.jpg?v=1777003000"},{"product_id":"boj-mugwot-matte-sun-stick-18g","title":"BEAUTY OF JOSEON Mugwort Matte Sun Stick SPF 50 18g","description":"\u003cp\u003eWhile most sun sticks are tailored for outdoor pursuits, Beauty of Joseon designed theirs to be just as beneficial in our everyday urban environments. Regular sunscreen reapplication every 2-3 hours is crucial for optimal SPF and PA protection, but it's often challenging. Therefore, they've engineered a sun stick with a matte formula that applies smoothly, without becoming clumpy or greasy, even when reapplied over makeup.\u003c\/p\u003e\n\u003cp\u003eTheir sun stick utilizes a sebum-control silica powder to regulate oil production, ensuring an adherence boost and a smooth, matte finish. Plus, it's packed with artemisia capillaris and green tea extracts, contributing to a smooth skin texture while preserving its hydration.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Life Pharmacy St Lukes","offers":[{"title":"Default Title","offer_id":48115593543902,"sku":"65846","price":34.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0010\/9304\/2228\/files\/bojsunstick.jpg?v=1777003295"},{"product_id":"boj-ginseng-cleansing-oil-210ml","title":"BEAUTY OF JOSEON Ginseng Cleansing Oil 210ml","description":"\u003cp\u003e\u003cspan\u003eThe ingredient of Ginseng is likened to a herb of the gods in Korean history due to its medicinal properties and ability to quickly supply moisture and hydration to the skin. The \u003c\/span\u003e\u003cspan\u003eGinseng Cleansing Oil is a gentle makeup remover that cleanses away dirt and impurities while regulating excess sebum production. \u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eContaining natural ingredients and free from artificial colouring and fragrances, this cleanser maintains hydration while gently cleansing away the day.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cbr\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eGentle makeup remover with a smooth texture\u003c\/li\u003e\n\u003cli\u003eRemoves heavy makeup\u003c\/li\u003e\n\u003cli\u003eContains anti-ageing properties\u003c\/li\u003e\n\u003cli\u003eFree from artificial colouring and fragrances\u003c\/li\u003e\n\u003cli\u003eSuitable for dull, dry and dehydrated skin\u003c\/li\u003e\n\u003cli\u003eRemoves excess sebum\u003c\/li\u003e\n\u003cli\u003eWon’t dry out the skin\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Life Pharmacy St Lukes","offers":[{"title":"Default Title","offer_id":48115593576670,"sku":"66032","price":34.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0010\/9304\/2228\/files\/bojcleansingoil.jpg?v=1777001471"},{"product_id":"boj-radiance-cleansing-balm-100ml","title":"BEAUTY OF JOSEON Radiance Cleansing Balm 100ml","description":"\u003csection class=\"max-w-[540px]\"\u003e\n\u003cdiv class=\"wysiwyg overflow-hidden text-ellipsis\"\u003eThe\u003cspan\u003e BEAUTY OF JOSEON \u003c\/span\u003eRadiance Cleansing Balm is a gentle oil-based cleanser that removes makeup, dirt and excess oil without compromising sensitive skin. It’s natural ingredients of rice and grain complex extracts work to brighten and clarify the complexion while being gentle enough around the eyes (so that you can remove eye makeup without the extra steps).\u003cbr\u003e\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eRemoves makeup, dirt and excess oil\u003c\/li\u003e\n\u003cli\u003eProtects and soothes sensitive skin\u003c\/li\u003e\n\u003cli\u003eMade with natural ingredients\u003c\/li\u003e\n\u003cli\u003eVegan-friendly\u003c\/li\u003e\n\u003cli\u003eSolid balm texture\u003c\/li\u003e\n\u003cli\u003eMelts away makeup and excess sebum\u003c\/li\u003e\n\u003cli\u003eOil-based makeup remover that effectively removes eye makeup\u003c\/li\u003e\n\u003cli\u003eSafe for use around the eye area\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\u003cspan\u003eRice + Grain Complex Extracts\u003c\/span\u003e\u003cbr\u003eRice plays an important role in both food and skincare in Korean history. It’s a traditional Korean ingredient that uses the finest inner brand of milled rice and is rich in amino acids, minerals and vitamin E to keep the skin moist and healthy.\u003c\/div\u003e\n\u003cdiv class=\"wysiwyg overflow-hidden text-ellipsis\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"wysiwyg overflow-hidden text-ellipsis\"\u003e\u003c\/div\u003e\n\u003c\/section\u003e","brand":"Life Pharmacy St Lukes","offers":[{"title":"Default Title","offer_id":48115593937118,"sku":"65793","price":34.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0010\/9304\/2228\/files\/bojbalm.jpg?v=1776997725"},{"product_id":"boj-rice-relief-sun-aqua-fresh-50ml","title":"BEAUTY OF JOSEON Rice Relief Sun Aqua Fresh 50ml","description":"\u003cp\u003e\u003cspan\u003eDesigned for those who seek a light, dewy finish without compromising on sun defence.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFast-Absorbing Formula Just like the original Relief Sun, Aqua-Fresh features a watery, fast-absorbing texture that blends seamlessly, no white cast or greasy residue. Get an airy finish, even with multiple layers! Lotion Texture A moisturising, lotion-like consistency that applies smoothly, leaving your skin feeling fresh and comfortable without any white cast or blue undertones. Rice Seed Water 30% + Panthenol (Vitamin B5) Clear, radiant and soothed! Strengthen the skin’s moisture barrier and calm irritation caused by UV rays and environmental factors.\u003c\/span\u003e\u003c\/p\u003e","brand":"Life Pharmacy St Lukes","offers":[{"title":"Default Title","offer_id":48115594166494,"sku":"65718","price":34.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0010\/9304\/2228\/files\/bojricereliefsun.jpg?v=1776996728"},{"product_id":"boj-rice-relief-sun-50ml","title":"BEAUTY OF JOSEON Rice Relief Sun 50ml","description":"\u003cp\u003e\u003cimg\u003e\u003cimg\u003e\u003cspan\u003eFormulated to feel exactly like a creamy moisturiser, this sunscreen stays lightweight and non-sticky no matter how much you apply. Infused with 30% rice extract and fermented grain extracts rich in vitamins, amino acids, and minerals to help moisturise and soothe with every application. Absorbs quickly for a natural glow with zero white cast, ever.\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"tab-bullets\"\u003e\n\u003cli\u003eBroad Spectrum SPF50+ protection\u003c\/li\u003e\n\u003cli\u003eFor external use only. Avoid contact with eyes.\u003c\/li\u003e\n\u003cli\u003eWe highly recommend conducting a skin patch test before applying directly to the face.\u003c\/li\u003e\n\u003cli\u003eDiscontinue use if rash, redness, or itching occurs.\u003c\/li\u003e\n\u003cli\u003eStore in a cool and dry place.\u003c\/li\u003e\n\u003cli\u003eKeep out of reach of children\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Life Pharmacy St Lukes","offers":[{"title":"Default Title","offer_id":48115594199262,"sku":"65757","price":34.95,"currency_code":"NZD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0010\/9304\/2228\/files\/BOJSUNRICE.jpg?v=1776995906"},{"product_id":"boj-grn-plum-refreshing-clnsr-100ml","title":"BEAUTY OF JOSEON  Green Plum Refreshing Cleanser 100ml","description":"\u003cp\u003e\u003cspan\u003eA refreshing facial cleanser containing plum and mung bean to exfoliate away dead skin cells while retaining hydration.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003ePlums have been used for centuries in Korea due to their range of medicinal properties, and for skin as a way to soften dead skin cells and moisturise the skin. Green Plum Cleanser works to retain hydration while gently exfoliating the skin. \u003cbr\u003eContaining Mung Bean Seed Extract which was commonly used during the Joseon Dynasty as a facial exfoliator to gently cleanse the skin.\u003cstrong\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cbr\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eRetains hydration while cleansing away dirt and impurities\u003c\/li\u003e\n\u003cli\u003eMaintains proper oil and water balance\u003c\/li\u003e\n\u003cli\u003eSuitable for sensitive skin\u003c\/li\u003e\n\u003cli\u003eAids in reducing breakouts\u003c\/li\u003e\n\u003cli\u003eRegulates sebum production\u003c\/li\u003e\n\u003cli\u003eRich in antioxidants\u003c\/li\u003e\n\u003cli\u003eGently exfoliates dead skin cells\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Life Pharmacy St Lukes","offers":[{"title":"Default Title","offer_id":48115594232030,"sku":"65903","price":24.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0010\/9304\/2228\/files\/bojgreenplumcleanser.jpg?v=1776994426"},{"product_id":"boj-ginseng-moist-sun-serum-50ml","title":"BEAUTY OF JOSEON Ginseng Moist Sun Serum 50ml","description":"\u003cp\u003e\u003cstrong\u003eMoist \u0026amp; Lightweight Formula\u003c\/strong\u003e\u003cbr\u003eThis SPF50+ PA++++ serum delivers daily sun protection with a fresh, non-sticky finish. The hydrating texture absorbs seamlessly without leaving a white cast, making it comfortable for everyday wear and suitable under makeup.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eCLEAR-FENCE Capsule Technology\u003c\/strong\u003e\u003cbr\u003eFeaturing a unique capsule serum system, UV filters and active ingredients are evenly dispersed for effective protection while delivering moisture and nourishment deep into the skin. The result is healthy, hydrated skin with gentle yet reliable sun defence.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eGinseng \u0026amp; Niacinamide Care\u003c\/strong\u003e\u003cbr\u003eEnriched with 30% Ginseng Extract, including ginseng berries and red ginseng rich in saponins, it helps improve wrinkles, elasticity, and overall skin vitality. Combined with 2% Niacinamide, it brightens uneven tone, balances oil and moisture, and supports a smooth, radiant complexion.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Life Pharmacy St Lukes","offers":[{"title":"Default Title","offer_id":48115594428638,"sku":"65972","price":37.95,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0010\/9304\/2228\/files\/bojglowingserum.jpg?v=1776918912"},{"product_id":"boj-ginseng-essence-water-150ml","title":"BEAUTY OF JOSEON Ginseng Essence Water 150ml","description":"\u003cp\u003e\u003cspan\u003eGinseng, a traditional Korean herb that’s been used for centuries for its medicinal properties. Labelled as ‘Shincho’ which translates to herb from the gods, ginseng helps to quickly supply moisture and hydration to the skin. The \u003c\/span\u003e\u003cspan\u003eGinseng Essence Water works to reduce the early signs of ageing by improving the appearance of fine lines and wrinkles, soothe the appearance of redness and nourish dry skin - revealing a healthier-looking complexion.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eReduces the early signs of ageing\u003c\/li\u003e\n\u003cli\u003eReduces the appearance of fine lines and wrinkles\u003c\/li\u003e\n\u003cli\u003eSoothes redness and irritation\u003c\/li\u003e\n\u003cli\u003eAids in hydrating dull, dry or dehydrated skin\u003c\/li\u003e\n\u003cli\u003eLightweight, watery texture\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eGinseng Root Water 80% and Ginseng Complex\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eThese traditional Korean herbal ingredients were traditionally used for medicinal purposes and were labelled as ‘Shincho’, meaning herb from the gods. 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