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Free NZ nationwide shipping on orders $50 and over

BENEFIT Boi-ing Hydrating Concealer 02 Light Neutral 3.5g

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or 6 weekly payments of $7.00 Laybuy

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Hide & hydrate!

Don’t let dry under eyes and dark shadows get you down. Boi-ing hydrating concealer hides dark circles and visibly smooths fine lines. Plus with Vitamin E & apple seed extract, this hydra-smoothing formula keeps skin hydrated for 6 hours!* (Formerly known as fakeup. Same shades, same great formula!)

  • Sheer coverage
  • Lightweight formula
  • Concealer stick
  • Natural finish
  • 100% said it hydrates skin



Hide & hydrate!

Start with a stroke of boi-ing hydrating under each eye. Using your bling finger, pat gently outwards to blend away the imperfections. Wear alone or with makeup to reap the hydrating TLC. Voila! Hello, flawless!

Dab on a touch of boi-ing throughout the day to refresh your look.




FREE for orders $50 and over. Orders under value of $50 (including any promotional code used) incurs a shipping fee of $6 nationwide.


For most areas orders are shipped overnight on business days, but may take up to 3 business days from the day it was fulfilled. In some remote areas delivery can take up to 10 business days. Delays can be expected due to the overwhelming demand for courier services during COVID-19, so deliveries can take more time than usual.

We aim to fulfill the order as soon as we receive it on the same business day during opening hours, once the order is fulfilled in store you will receive a notification.

We want to make sure your product gets to you safe and sound, so by default we require a signature on all of our deliveries. If you prefer not to, please add in any other instructions in the cart notes during checkout.


We accept returns of unused, unopened and undamaged items in original condition and the product is eligible for return within 30 days of purchase. Some items may not be eligible for a return, please refer to our excluded items list below or contact us if unsure.

Click here for our full delivery and returns information.